Our Story

About Vidhasha International

Eight decades of weaving tradition into every thread

Our Heritage

A Legacy Woven in
Gold, Silver & Copper

Founded in 1941, Vidhasha International began as a small family workshop in Surat — the textile heartland of India. Our founder was driven by a passion for preserving ancient weaving traditions and dedicated his life to perfecting the art of zari.

Today, we continue that legacy with the same devotion, combining time-honored techniques with modern precision to deliver zari products of unmatched quality to customers across the globe.

From bridal sarees to festive drapes, every piece featuring our zari carries a story — of skilled hands, patient craftsmanship, and a commitment to excellence that spans generations.


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1941
Founded in Surat, Gujarat with a small team of master weavers
1965
Expanded to export markets across Southeast Asia and the Middle East
1985
Introduced the celebrated Copper Zari collection
2000
Reached 30+ countries with full global distribution network
2025
Continuing the legacy with 500+ artisan partners worldwide
What Drives Us

Our Core Values

Craftsmanship

Every thread handled with care and expertise passed down through generations of master weavers.

Authenticity

We preserve traditional techniques while ensuring our products meet the highest modern standards.

Sustainability

Committed to ethical sourcing and supporting the artisan communities that make our craft possible.

Excellence

From raw material to finished product, we never compromise on the quality our customers expect.

The People

Meet Our Leadership

RV

Rajesh Vidhasha

Founder & Chairman

Third generation custodian of the family's weaving legacy

PV

Priya Vidhasha

Managing Director

Leading international expansion and design innovation since 2010

AK

Amit Kumar

Master Artisan

40 years of expertise in gold and silver zari craftsmanship

Work With Us

Join Our Journey

Partner with us to bring the finest Indian zari to your customers worldwide.

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